WWF, World Wide Fund for Nature
WWF's mission is to stop the degradation of our planet's natural environment, and build a future in which humans live in harmony with nature.
In order to achieve this mission, WWF focuses its efforts on two broad areas:
The first, is to ensure that the earth's web of life -
The second, is to reduce the negative impacts of human activity -
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Through innovative partnerships that combine on-
We are strategically focusing on conserving critical places and critical species that are particularly important for their habitat or for people.
We are also working to reduce humanity's ecological footprint – the amount of land and natural resources needed to supply our food, water, fibre and timber, and to absorb our CO2 emissions.
It's not about keeping people out of nature.
Or turning back the clock.
Or preventing countries or communities from developing.
It is about finding practical solutions for a healthy planet.
A planet where people and nature can thrive together, in a stable environment, now, and for generations to come.
Find out how WWF works...
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